CI
The CI of Gansam represent 'tradition' and 'future.'
It succeeds the architectural philosophy of 'creating a space for people beyond time' and illustrates the dedication
to spreading the beauty of Korean architecture around the globe.
The Vision Holder, which stands for 'People, Time and Space,' the three pillars of the Gansam Philosophy, is a motif that can be used in various ways.
It has been actively used as a friendly identity element that captures the infinite value pursued by Gansam.
Identity Story
The symbol of Gansam used Bodoni.
It is a representative modern classic typeface characterized by delicacy and solidity, and harmony between tradition and modern sensibility.
Corporate Color
The corporate color is toreador red that can express the cool-headed reason and
passionate sensibility unique to an architectural design company, which is attractive, gallant, positive, and sensational.
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Gansam Red
Pantone 1925C
M:100 Y:50 / R:243 B:79
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Gansam Cool Gray
Pantone Cool Gray 3C
Y:3 K:23 / R:214 G:214 B:211
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Gansam Chanpagne Gold
Pantone 8003C
C:37 M:53 Y:62 K:13 / R:160 G:119 B:89
