The CI of Gansam represent 'tradition' and 'future.'

It succeeds the architectural philosophy of 'creating a space for people beyond time' and illustrates the dedication
to spreading the beauty of Korean architecture around the globe.
The Vision Holder, which stands for 'People, Time and Space,' the three pillars of the Gansam Philosophy, is a motif that can be used in various ways.
It has been actively used as a friendly identity element that captures the infinite value pursued by Gansam.

Identity Story

The symbol of Gansam used Bodoni.
It is a representative modern classic typeface characterized by delicacy and solidity, and harmony between tradition and modern sensibility.