Aloft Hotel Gangnam, the first to be constructed in Korea, was designed by considering the regional characteristics of Cheongdamdong, Gangnam. The facility was structured for a comfortable lobby and public space and arranged to maximize enjoyment of the city view towards Yeongdong Street and the river view towards Han River. Corresponding with its brand slogan ‘Reasonable price and style,’ Aloft Hotel Gangnam is anticipated to be a trend-leading cultural space where vibrant and reasonable value seeking people interact with one another. Aloft Hotel Gangnam is located in the modern and upscale Gangnam business district. Its verticality structure to blend in with surrounding buildings is eye-catching.